PROJECT: BRAND, STRATEGY, PRINT
Enviro-Stewards is an environmental engineering firm based in Elmira, Ontario that is committed to improving the planet by auditing energy, water, and wastewater in large manufacturing facilities. They implement reduction and elimination strategies that not only save their clients money, but more importantly, save the planet from further destruction. They're highly skilled engineers and utterly altruistic human beings. For three years in a row, they've been named one of B Corp's Best of the World companies. Based on a brand strategy we created for these gents back in 2015, we went about authoring a logo, tagline, and brand guidelines that helped this company walk the talk and visually live up to the experience they provide.
What We did:
- Brand design
- Brand guidelines
- Presentation templates
- Case study layout
- Tradeshow collateral
Enviro-Stewards is a company made up of highly skilled engineers and altruistic human beings. For three years in a row, they were named one of B Corp's Best of the World companies. They’d also been using the same hand-drawn logo since their inception 20 years ago. It was deeply meaningful to the team, yet entirely non-resonant to their target audience. We were challenged with creating a brand rooted in heart and innovation that also appealed to top-level C-Suite executives of multi-million dollar organizations keen to clean up their acts.
The logo is inherently simple, clear, strong, and concise—these are engineers after all. Yet it’s also action-oriented, aspirational, approachable, and iconic. The colour palette is a nod to the earth (water and land), and the typography is a throwback to industry titans like NASA.
As part of the rebrand, we authored and designed a supporting tagline—Engineering Change. This tagline speaks to their altruistic roots and their desire to give back. It’s positive, uplifting, and benefits-driven. Most importantly, it’s true to the experience of working with Enviro-Stewards—for their clients, peers, and the folks in South Sudan via their Safe Water Project.