Bewildher
PROJECT: BRAND REFRESH, SOCIAL MEDIA STRATEGY, PRINT COLLATERAL
Bewildher is slow-fashion activewear company with all kinds of heart. With increasing popularity and PR, they reached out to us to help them fine-tune the components of their brand. With an arsenal of bold patterned leggings designed internally, Bewildher needed a brand that could support their product designs without competing with them. We started with a refresh of their existing logo—a crowned bee, which we elevated with new typography and stronger linework. We rounded out the brand with signature geometric shapes, a sweet and playful colour palette inspired by honeybees, modern typography, and a supportive pattern, giving the once one-dimensional brand legs.
What We did:
- Logo refresh
- Pattern design
- Colour palette
- Brand guidelines
- Brand voice
- Packaging design
- Iconography
- Instagram content and design
- Email templates
background
Once we fleshed out Bewildher’s visual brand library and set them up with a comprehensive brand guidelines document, we authored a distinct brand voice. With all of the pieces in place, we were able to support Bewildher with all the little details that create an engaging and memorable brand experience for their customers. This included custom, diamond-shaped mailers, punchy icons for Instagram highlights, social media ads, and email templates designed to increase customer retention.
Our team continues to write and design Bewildher’s Instagram posts to keep their account feeling cohesive, relevant, and visible in a highly-saturated market.