Girl In The Wild

+ Logo
+ Brand
+ Apparel design
+ Stationery
+ Stickers
+ Clothing tags
+ Packaging
+ Website design + development
+ Newsletter design
+ Social templates
+ Postcards

project: brand from the ground up

Girl In The Wild is the charitable dream of our Chief Creative Renegade, Kim. Launched in 2018, the organization provides free confidence-boosting camps for teenage girls in wild spaces with one very clear mission: eradicate self-loathing for good. To get it off the ground, she needed a brand with as much heart as she put into it. We knew we were the right team for the job.

Girl In The Wild logo design by Vancouver-based creative collective, Flipside Creative.
Girl In The Wild postcard design by Vancouver-based creative collective, Flipside Creative.
Girl In The Wild Instagram strategy and design by Vancouver-based creative collective, Flipside Creative.
Girl In The Wild apparel design by Vancouver-based creative collective, Flipside Creative.

Flipside is all heart. Girl In the Wild is all heart. It was the perfect pairing from the start and I couldn’t imagine how I ever could have brought this dream to fruition without the Flipside team giving it their whole heart and soul.

Kim McMullen, Founder + Chief Adventurer
Girl In The Wild web design by Vancouver-based creative collective, Flipside Creative.

WHAT, why, how

We designed a brand that exuded all good things—love, self-respect, environmental stewardship, joy, and hope.

Logo

The logo is a simple linear creation that embodies Girl In The Wild’s overarching goal: To help girls rise through adventure-based learning experiences. It mixes in heart and diamond shapes (self-love for the gems we are!) into mountain scenery with the sun rising hopefully overtop. It is the epitome of a life of self-love and immense joy in the wild.

apparel

To adhere to Girl In The Wild’s strict sustainability and environmental stewardship principles, we helped them partner with local, sustainable, and fair trade clothing manufacturers to create a line of adventure apparel. The sales form which would support the camps. We designed an exclusive adventure legging pattern and two t-shirt and tank illustrations to start.

packaging

The experience of receiving Girl In The Wild apparel matters. Heaps. And so does cost for a charitable organization with no marketing budget. So we devised a simple patterned tissue paper printed on recycled paper with veggie inks to protect apparel in the post, stickers for envelopes, and postcards to be personalized with every order.

website

We built a custom Shopify website to help the organization sell its wears yet also convey its mission, vision, and educational values. It’s simple, streamlined, and uniquely adventurous, too. See it live here.

social feed design

From the very get-go, Girl In The Wild was clear that it would build a following and brand loyalty primarily online through Instagram. So we designed a series of Instagram templates to keep posts and stories on brand. We write and design the feed weekly so it’s always brand consistent.

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