When we started this shop in 2006 and declared that we'd only work with nice people, there were some scoffs. We pressed forth. When we decided to give back 50% of our net profits to charity every year, our accountant practically choked on his carrot sticks. We did not waver. And in 2014, when we went through a detailed and arguably gruelling process to become a certified B Corporation, many of our peers asked "but why?"
For us, the choice was simple. B Corps use their businesses as a force for good. So do we. Our values irrevocably aligned. We'd been aspiring to be as good of a company as possible—for our community and our environment and our team—for 9 years at that point. Applying to become a certified B Corp was the natural next step in walking the talk.
It's a pretty honourable group to be a part of. We shared values with the likes of big global players like Ben & Jerry's and Etsy, and local sustainable powerhouses like Left Coast Naturals and Ethical Bean. There are only a little over 2000 B Corps in the world. And we're one of them. It's an honour we don't take lightly.
Want to work with us? Introduce yourself!