As frequenters of Caffe Garibaldi and fellow lovers of adventure, we got what Yvonne was going for right away. The trick was to make an old café feel relevant again.

We started by finessing the existing logo ever-so-slightly. Since the illustration of Garibaldi already had brand awareness, there was no need to reinvent the wheel. Instead we focussed on updating the typography and adding a diamond shape that would complement the other brand assets we would eventually create. We also created a type-only version of the logo for alternate media.

One of the most impactful additions we made to the brand was the custom illustrated mural, which brought the outdoors into the café in a big way. The illustration features all of the adventures one can have in Squamish: rock climbing, skiing, paragliding, trail running, snowboarding, mountain biking, camping, and kayaking. You name it and it’s in the mural, which was used to wrap the entire café counter. It’s also broken down into bite-sized bits for t-shirts, mugs, ads, and other collateral as needed. The point: Adventure starts here.